I worked hand-to-hand with And Us Agency to develop a custom WordPress Theme for their client, Coegi. I developed the theme based on the Underscore Starter Theme. My main responsibilities were defining the scope of the custom blocks regarding the UI/UX design provided (functionalities, layouts, etc), leading the theme's development process, showcasing functional blocks every week in meetings with the client, reporting progress to my manager, and leading the launch process to production.

In this project, I developed custom Gutenberg blocks based on the ACF Pro plugin as part of the chore functionalities of the theme for managing the content. I also created theme option pages to customize the theme. Finally, I set up Gravity Forms and connected this with their CRM software to generate leads that allow them to reach out later on with email marketing campaigns.